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BBM
was Launched in 2005, licensing rights for the service were acquired by
Indonesia-based tech conglomerate Emtek 11 years later.
File Photo
Few months ago, decorative door hardware company, Emtek announced
the end of BlackBerry Messenger (BBM) for consumers. The once-mighty
messaging service had a good run, outstripping the popularity of its
hardware namesake.
BBM was Launched in 2005, licensing rights for the service were
acquired by Indonesia-based tech conglomerate Emtek 11 years later. For
many years, BBM was considered BlackBerry’s (nee Research in Motion)
strongest product, with some loyalists eschewing Android and iOS devices
before it was finally ported over to those operating systems in 2013.
But competition ultimately proved too much. Technology and the
world moved away from BBM and BlackBerry at large. The rewards, it
seems, weren't worth the resources.
“We poured our hearts into making this a reality, and we are proud of what we have built to date,” Emtek wrote in a blog post last month. “The
technology industry however, is very fluid, and in spite of our
substantial efforts, users have moved on to other platforms, while new
users proved difficult to sign on.”
Loyalists can still download files, photos and videos from the
service today, before they vanish forever. Notably, BBM Enterprise will
live on for business users, but the death of the consumer version should
be regarded as the end of an important era for smartphones nonetheless.
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