Communications Trends Limited, Nigeria’s largest
cable TV operator has flagged off its ‘one home one
decoder’ campaign. This campaign aims at ensuring
that every home in Nigeria enjoys the full benefits of
owning a CTL multi-channel decoder.
The campaign which kicked off with fanfare in Port
Harcourt on the 31st of August is scheduled to
spread to nine Nigerian cities.
CTL TV services are currently running in nine
Nigerian cities including; Port Harcourt, Abuja,
Owerri , Enugu, Umuahia, Uyo, Warri, Benin, Onitsha.
The ongoing promo is designed to make CTL
decoders available to more homes within these
areas of coverage and commence the process of
delivering its services nationwide.
According to the COO of The Udemba Group,
owners of CTL, Mr OfemEkapong, while declaring
the campaign open , ‘the One Home One Decoder
campaign is the first step in the corporate mission
of putting CTL decoders in at least 20 million homes
nationwide by 2018’.
Mr Ofem stressed the
readiness of Nigerians to embrace the digitization
switch over and the capacity of CTL to meet the
needs of the Nigerian consumer in the evolving
broadcast landscape.
CTL, Africa’s largest MMDS terrestrial multi-
channel platformwas established in 1994 to provide
affordable Pay TVservices to Nigerians. According
to the Corporate Communications manager of the
Group, Mr James Atah, CTL is popular amongst
Nigerians for its variety of quality channels and
viewer options and particularly because it is home
to the indigenous Nollywood Channel.
Nollywood is
a general entertainment channel designed to
showcase the rich culture, tradition, tourism,
fashion and lifestyle of Africans to its viewers.
The
channel is CTL’s flagship and oldest African channel
dedicated to showcasing exclusive content from the
Nigerian movie industry to its international
audience.It was launched in 2003 as Nollywood
Movies and became Africa’s first 24/7 movie
channel and redefined the Nigerian Nollywood
Movie Industry.
Mr Atah noted that the NOLLYWOOD CHANNEL is
not only available to CTL subscribers in the nine
cities but to every home in Sub –Sahara Africa Free
to Air .through its parent satellite TV, Trend TV.
Trend TVis a leading provider of DTH Multichannel
satellite digital television services in Africa with a
satellite footprint covering all 53 sub-Sahara African
countries. It was launched in 2003 as the first
Nigerian owned DTH platform on a transponder
neighbourhood with more than 40 FTA channels.
CTL provides a mix of top quality local and foreign
entertainment programmes andengaging
informative and educative packages for all
categories of viewers. To meet the objectives of
the campaign, CTL decoders are designed to be
affordable and easy to install at home and
dealership and customer care services have been
boosted across the country to meet the challenges
of the expected rise in volume of subscribers. CTL
subscribers across the country currently enjoy one
of the best and most affordable Pay-Tv services in
the country.
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